{"id":1084,"date":"2022-01-15T12:18:39","date_gmt":"2022-01-15T06:48:39","guid":{"rendered":"https:\/\/maheshpalamuttath.info\/?p=1084"},"modified":"2022-01-15T12:29:11","modified_gmt":"2022-01-15T06:59:11","slug":"7-reasons-why-blogs-are-important-in-library-and-information-service","status":"publish","type":"post","link":"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/","title":{"rendered":"7 Reasons Why Blogs are Important in Library and Information Service"},"content":{"rendered":"<p>As the world\u2019s information continues to grow at an exponential rate, it\u2019s becoming more and more important to have library and information service providers that understand the changing times. With the advent of blogs, information professionals can reach out to their patrons in new ways while also sharing their own expertise with the world. These are seven reasons why blogs are important in library and information services.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d05e99406b5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d05e99406b5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/#1_Blogging_is_cheap\" >1) Blogging is cheap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/#2_Blogging_is_fast\" >2) Blogging is fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/#3_Blogging_generates_discussions\" >3) Blogging generates discussions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/#4_Blogging_improves_search_engine_ranking\" >4) Blogging improves search engine ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/#5_Blogging_promotes_content_marketing\" >5) Blogging promotes content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/#6_Blogging_keeps_records_of_your_activities\" >6) Blogging keeps records of your activities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/#7_Blogging_creates_awareness_about_your_services\" >7) Blogging creates awareness about your services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"1_Blogging_is_cheap\"><\/span>1) Blogging is cheap<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>A great advantage of blogs is that they\u2019re free to set up and maintain. If you have a bit of technical savvy, you can create a WordPress site for free. (Incidentally, if you don\u2019t have technical savvy, there are plenty of platforms that offer easy blogging tools.) Some other platforms (such as Tumblr) do have sign-up fees, but generally, it\u2019s possible to get started for free on any platform.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_Blogging_is_fast\"><\/span>2) Blogging is fast<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The great thing about blogs is that you can create one pretty much instantly, whereas a regular website takes months to put together. This speediness makes blogging ideal for communicating with readers quickly. In fact, thanks to RSS feeds, bloggers can post information almost immediately\u2014as soon as it\u2019s ready\u2014and their audience receives those updates automatically.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_Blogging_generates_discussions\"><\/span>3) Blogging generates discussions<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Not only do readers get a chance to interact with you (the author) directly, but also they can also participate in discussion forums that involve other bloggers. For example, if you\u2019re writing about open access or copyright reform, it might be worthwhile to provide a link to relevant discussions happening elsewhere on your weblog. Additionally, you may inspire others to start their own blogs \u2013 and your posts will become a jumping-off point for conversations about blogging as well as any subject(s) that interest you.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"4_Blogging_improves_search_engine_ranking\"><\/span>4) Blogging improves search engine ranking<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>A library\u2019s presence on search engines can be improved through regular blogging. This is because, even if you do not add new content to your site, search engines crawl it regularly to see if anything has changed. If they find fresh content on your website\u2014in a word, a new post\u2014they will move you up in their rankings.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"5_Blogging_promotes_content_marketing\"><\/span>5) Blogging promotes content marketing<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>A library\u2019s main goal is to share knowledge. But marketing is an important part of any business, including libraries. Library blogs help a library engage with customers, spread its mission, and encourage interaction. While there are many online platforms for content marketing, blogging has become one of the most popular ways for businesses to get their name out there. Every post you publish can be another step toward building your brand presence on social media\u2014and leading more visitors to your website!<\/p>\n<h5><span class=\"ez-toc-section\" id=\"6_Blogging_keeps_records_of_your_activities\"><\/span>6) Blogging keeps records of your activities<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>There\u2019s no better way to keep a record of what you\u2019ve done, what you\u2019ve achieved, how you did it\u2014and, more importantly, how people feel about it. By creating a library- or information-oriented blog that publishes frequently (at least once per week), library workers can organize their thoughts on any subject or activity in one place for easy access. You may even attract local patrons who stop by just to read your updates\u2014which isn\u2019t bad for marketing!<\/p>\n<h5><span class=\"ez-toc-section\" id=\"7_Blogging_creates_awareness_about_your_services\"><\/span>7) Blogging creates awareness about your services<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Some libraries use their blogs to make people aware of library-service changes. People who read your library\u2019s blog might learn about a new service, or how to access an existing one, that they didn\u2019t know existed. This may prompt them to visit your library. Some blogs feature posts that directly inform readers of upcoming events or services.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>In today\u2019s connected, digital world, it\u2019s more important than ever for libraries to stay at the forefront of trends. The power of a library is inherent in its ability to bring people together\u2014both inside and outside of its walls. And blogs can be powerful tools for facilitating these connections. Read on to learn more about how you can incorporate blogging into your library or information service department with ease.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the world\u2019s information continues to grow at an exponential rate, it\u2019s becoming more and more important to have library and information service providers that understand the changing times. With the advent of blogs, information professionals can reach out to their patrons in new ways while also sharing their own expertise with the world. These &hellip; <a href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;7 Reasons Why Blogs are Important in Library and Information Service&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79],"tags":[80,81],"class_list":["post-1084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blogging","tag-library-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Reasons Why Blogs are Important in Library and Information Service | MAHESH PALAMUTTATH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maheshpalamuttath.info\/index.php\/2022\/01\/15\/7-reasons-why-blogs-are-important-in-library-and-information-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Reasons Why Blogs are Important in Library and Information Service | MAHESH PALAMUTTATH\" \/>\n<meta property=\"og:description\" content=\"As the world\u2019s information continues to grow at an exponential rate, it\u2019s becoming more and more important to have library and information service providers that understand the changing times. 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We\u2019re excited to announce the launch of the 4th batch of the Diploma in Library Automation at Rajagiri College of Social Sciences (Autonomous), Kochi, starting from November 3rd, 2024! 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The training will teach you the preparations for installing koha, basics of Linux, detailed study of all modules, data security provisions, and how to handle the Malayalam language in Koha software. 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